Marketing Agencies: Myths Vs. Facts

We get it: hiring a marketing agency for your business is no small decision. There are plenty to choose from, and any businesses would be wise to consider the kind of return on investment (ROI) an agency can deliver before bringing them onboard for a project or campaign.

As a full-service marketing agency specializing in digital marketing and social media management, Websolutions.ca has helped many businesses establish or redefine their brand’s virtual presence and cultivate their audience online. From creating engaging organic content to launching strategic advertising campaigns to full-scale brand development, our team has gotten to know the ins and outs of social media and the complicated ecosystem of online marketing.

To help clear up any misconceptions around marketing agencies like us, we’ve rounded up and debunked the most common myths surrounding social media, marketing, agency work, and the awesome things we’re able to accomplish for our clients and their brands. Let’s get started!

🤓 Fact: When choosing whether to invest in an agency, the number one concern for most businesses is, of course, the price.

We’re a B2B company with years of industry experience, so we know how important it is to see a strong ROI on marketing initiatives. When taking on a new project, step #1 is to get our whole team involved and up to speed. Our expert marketers, graphic designers and writers each take on the task of familiarizing themselves with the client and their business to better understand their precise needs and long-term goals.

Once we grasp the client’s expectations, we’re able to leverage our wealth of professional experience to build detailed strategies, introduce or improve Search Engine Optimization (SEO), and ultimately create a strong and cohesive brand presence designed to draw attention, push leads, or drive sales.

The real benefit of an agency is that, while we’re working behind the scenes, our clients can stay focused on business as usual without having to worry about campaign planning, creative development, or post-launch support — they get to leave the stress of marketing to us!

🤓 Fact: While trusting someone else with your brand can seem risky, we make sure it’s anything but. For our team, a project is never a one-and-done deal; we keep the client informed and involved from the start of a project all the way to the final product and beyond.

When onboarding clients into a project, we always provide a clear and detailed workback outlining the expected dates for every deliverable, including creative development, feedback and revisions, launch and post-launch support of campaigns, and detailed reporting during and following campaigns.

We also strive to maintain a consistent tone of voice (ToV) for our clients, whether it was created by us or part of an already established brand. Our flexibility lets us keep it serious and professional with one client while cracking corny dad jokes with another! In other words, your brand’s one-of-a-kind personality is in good hands.

🤓 Fact: This is the other big roadblock for businesses considering online advertising. Thankfully, we’ve already written a whole blog on this very topic! To summarize: with the internet’s influence growing stronger by the day, having a distinct online presence isn’t just an asset, but a downright necessity for a modern business looking to succeed.

Whether you’re running an international e-commerce shop or a small town brick and mortar boutique, the internet is where business happens in 2025. An online footprint is about more than raising awareness or selling a product; it’s a whole other side to your business that clients and customers from anywhere can connect to and relate with.

And the best part? Establishing or enhancing a brand’s online identity comes with 0 risks or downsides, while the potential benefits and ROI can be astronomical!

🤓 Fact: This may have rang true once upon a time, but the 2010s and early 2020s saw two important changes that flipped this myth on its head.

Firstly, the generations who grew up alongside the internet’s rise in cultural relevance (namely millennials) are now pushing 40, and their screen time shows no signs of slowing down. In fact, nearly 100% of millennials report using the internet daily for both work and leisure!

Secondly, as the world becomes more reliant on technology and global connectivity, even older generations like baby boomers have had to adapt to keep up with the current business landscape. The number of active internet users increases steadily year after year, and while younger generations make up a big chunk of those newcomers, they aren’t the only ones dipping their toes into the virtual waters for the first time. Young or old, the internet is for everyone.

🤓 Fact: Budget is always important to consider in advertising, but make no mistake: a higher spend is not the be-all end-all of success. The fact of the matter is that no amount of money can turn a poorly optimized, un-strategic and uninspired campaign into leads, conversions or sales for your business.

We’ve developed and launched many compelling campaigns for local tourism and small businesses across New Brunswick over the years with comparatively small budgets. Despite this, these campaigns have consistently seen exceptional performances and great ROI for our clients time after time. With the right creative team and enough solid data behind a campaign, even tiny budgets can punch well above their weight.

🤓 Fact: While AI’s popularity has exploded in recent years, it’s still nowhere close to replicating genuine human creativity. AI generated content and images may look passable at first glance, but under even a little scrutiny, that shiny exterior gives way to expose the shabby foundations underneath.

Not only is AI terrible at capturing a brand’s distinct vibe, but AI content is also prone to factual errors and repetitive, generic word choice that can make a brand appear bland, uninspired and lazy. Where organic content encourages conversation, creates brand recognition and loyalty, and bolsters a brand’s virtual footprint, AI content lacks that personal touch that helps brands stand out from the crowd and connect with their audience.

To be frank, something gets lost when human expression is replaced by prompts and algorithms. At Websolutions.ca, we take pride in the work we do and are passionate about applying our knowledge to provide real, human-made solutions for our clients and their brands.